01 / FIT
Fit matters more than complexity.
We do not create complexity just to showcase technology. A good AI product starts with real needs and brings technology naturally into the context of use.
OUR PHILOSOPHY
Shihe echoes the Chinese word for suitability.
It also captures how we think about AI products.

There is no single answer in technology. Value comes from meeting the need.
01 / FIT
We do not create complexity just to showcase technology. A good AI product starts with real needs and brings technology naturally into the context of use.
02 / NATURAL
Powerful technology does not have to be complicated to use. We want natural, intuitive AI experiences that keep people focused on what they want to accomplish.
03 / RELIABLE
AI products need capability and lasting trust. Accuracy, transparency, control and a good user experience guide our product exploration.
04 / COCREATION
New product opportunities often come from different perspectives and honest feedback. We stay open and explore valuable AI applications with users, creators and partners.
OUR BELIEF